After a semester in PR design, there are many things to reflect on. Here are some major takeaways from my time in PR design.
PR design graphic. Image from Ameya E-marketing.
What is PR Design?
In an age full of the need for digital content, PR design work is essential to each and every company in our world. To spread messages, connect with publics and communicate internally. Each and every method of communication is fostered through PR design and writing. This means including branding and design elements to ensure the message can be accurately conveyed. To promote an organization, PR practitioners must be well-versed in designing content for social media, newsletters, brochures, mailers and the software platforms to create them.
Here is a video from Canva explaining the basic elements of design.
How do PR designs change based on the target audience?
To truly be effective, PR designs must be tailored specifically to each target audience. For example, a newsletter to a potential customer will be designed differently than a newsletter to employees. Each and every design requires research and dedication to communication with each target public. This can be done through different style trends, language and overall design quality. In a social media post targeted to a parent, you may use more simplistic design elements and formal language. In a post geared to reach teens, you may use trendy, modern design elements and informal language to better connect to their demographic. It is important to understand each audience's needs, and adjust design elements to best communicate with them.
Image from Corridor Business Journal
Final Reflection
To be proficient, PR professionals must be able to design just as well as they write. It is essential to understand how to use design software, it is also important to design intentionally. Each person has individual taste and preferences in design, but, if it reflects your brand's image, be confident in the pieces you create. Use your knowledge of the audience, the software and the age we live in to design well.
Comments