Digital design graphic. Photo from iStock.
Designing for digital mediums is a huge part of rounding out your company's PR efforts. When designing e-mail newsletters and PowerPoints, the design strategies and efforts are slightly more simple. Why? Digital Designs need to be concise and offer your publics valuable information in as little space as possible.
E-Newsletter
I'm almost positive each of you reading this post receives thousands of emails from companies you have purchased from or subscribed to. These emails are often automated and things we usually disregard daily. However, stop and think about who is creating these automated e-mails. It's usually the PR practitioner. Where many people lack to see e-newsletter's importance, these online mediums are the fastest and easiest way to spread information to customers. They serve as a pinnacle of digital design, however, we must be able to do it effectively.
When thinking about the thousands of e-mails you get, what makes you click on one that stands out to you? In designing e-newsletters, keep in mind the following design principles.
1. Utilize Links
Implement hyperlinks throughout your e-newsletter. The newsletter should serve to inform but also direct traffic to purchasing, viewing or learning more about your product or service.
2. Keep it Simple
In most cases, e-newsletters need to provide as much information in the least amount of words. This is to keep the reader's attention while giving them the most important information about your company.
3. ALWAYS Include a visual
Visuals are the pinnacle of e-newsletter design. Without a visual, the reader may not understand the product, service or information you are writing about.
PowerPoint template example. Photo from Slidebazzar.
PowerPoint
PowerPoints are also a powerful part of digital design. With the means to communicate messages promptly and effectively, PowerPoint design is similar to e-newsletter design. PowerPoints must be able to provide as much information in a neatly designed, concise way. To do this, PR practitioners should utilize PowerPoint templates that reflect your organization's branding and the nature of the presentation. It is important to ensure the typography, images and transitions are appropriate for the topic. Also, utilize the Notes feature in Powerpoint. For each slide, place the most essential points or information you want the viewers to see. Use the Notes tab to add additional talking points or specific information for the presenter to use to ensure the presentation covers each topic without clouding each slide.
Here is a video that describes how to design a digital publication that may be useful when starting to design for digital.
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