Throughout my PR design career, I have been able to learn and master Photoshop and InDesign. Here are a few essential things I've learned about these technologies, and how we can use them best to tell our brand's story.
Photoshop
Photoshop is a software where you can edit lighting, color, shapes, and other specific parts of a photo. For beginners, Photoshop can be extremely overwhlming. There are multitudes of settings and ways to chage pictutrs, and being able to use the correction functions to create a design is essential. Below is a link to a very basic Photoshop tutorial. This walks you through some of the first steps you should take to become a Photoshop expert.
Other than this video, and more you can find online, Photoshop takes practice and learning from other experts to be successful. Photoshop is unique to many other photo editing software in its ability to make flawless edits. With most other editing softwares, it is extremely obvious the picture is edited. Making good designs in Photoshop is about paying attention to detail. PR design experts use Photoshop to edit photos for their specific brand needs. Whether it's cropping someone out of a photo or making graphics, to use this software efficiently you must be able to pay attention to the small details that can make a large difference. Here is one particularly bad Photoshop mishap from an advertisement listed in The Guardian's article.
Image from SimplyBe
In this example, the models fingers were editied in Photoshop to change the shape of her waist. When they editied this, they ended up dismorphing her fingers and publishing the advertisment without realizing it.
2. InDesign
Another essential Adobe software, InDesign allows you to create This video does an amazing job of highlighting the essential functions of InDesign, and how to get started.
This software features many of the same tools as Photoshop. However, it is used for a completely different purpose. InDesign is used to create different documents. For example, a newsletter, newspaper article, or brochure are all easy to create and design on InDesign. Once I was able to collaborate with my peers, this software was pretty easy to use. The box and line tools help ensure each text box and object are aligned. Similar to Photoshop, InDesign requires attention to detail and intense concentration to ensure your design is right. There are different things to consider when creating something on InDesign. Fonts, photos, and logos are all integral parts of making something on InDesign. While these elements are not required, attention to detail is the same. Here is a great example of an InDesign template, which shows the format for a trendy trifold.
Photo from Creative Bloom
Where seemingly difficult at first, both of these softwares are extremely useful in the world of PR design. Learning from other professionals, pratcicing yourself, and figuring out your own style are all extremely important parts of becoming masters in this field.
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