OU Recruitment Mailers

My first time using Photoshop, the mailer assignment turned out to be one of my favorites. I chose to use OU Recruitment Services to design two mailers, one for prospective students and one for their parents. To effectively design these mailers for each target audience, I researched the needs of both parents and potential students. From this, I found students chose colleges based on where they feel at home. Knowing this, I designed a mailer to look like a postcard from Norman. On the other side of this, parents need important information about education programs, scholarships and benefits of OU compared to other schools. To put OU in a better position to win the parents over, I designed a mailer advertising an online webinar providing this information to parents. This assignment challenged me to think about multiple audiences when designing for the same client. I learned how to research to make content that will address the audience’s needs rather than what I think they may need.