Collateral Material

For our first assignment in PR Design, we were tasked with creating collateral material using InDesign. For this independent assignment, we were able to choose any company we felt passionate about and instantly The Gap came to mind. The Gap’s branding, colors and current design elements all continue to inspire me and I wanted to see how I could change it for the better. Where collateral material could really reach anyone, I wanted to upgrade The Gap’s logo and use their signature “g” in a more modern, trendy way. To accomplish this, I offset the “g” on all three documents. Offsetting one letter brings in an interesting look and concepts in design balance and perspective that reflects some of design’s biggest trends. For this being our first InDesign assignment, I learned how to format each of these three documents, how to fill squares with color, how to use text boxes, how to format for mail and how to use consistent branding across multiple elements.